NORTH CAROLINA EDUCATION LOTTERY
It's the lottery. In North Carolina. And you can win stuff. Like money.
______________________
//: POWERBALL
Powerball Jackpots start at 40 million dollars. And drawings are twice a week. So even when the jackpot is at its absolute lowest, the winnings are still monstrous. Certainly big enough to change your life.
"Beard"
"Cyclops"
"Vampire" (pre-roll)
Powerball (campaign)
Director: Jeff Aron Lable
//: A GRAB BAG OF INSTANT SCRATCH-OFF HILARITY
The lottery has never been shy about promoting its plethora of instant scratch-off games. We averaged one brief a month — each for different game on a different ticket with a different theme. Budgets were lean, all spots were shot in NC, and tickets continue to fly off the shelves. Fast. Furious. Fun.
"Taxes Paid"
Director: Ben & Dave
"Crown Jewels"
Director: Richard Farmer
"Big Money Playbook"
Director: Richard Farmer
"Multiplier"
Director: Jeff McCarthy
"Supreme Riches"
Director: Shelley Lewis