S&P CAPITAL IQ | BRAND LAUNCH VIDEO
For the global launch of the S&P Capital IQ brand (part of McGraw Hill Financial), the challenge was to create a brand essence piece that would tap into the mindset of the highly competitive, shark-tank-worthy target audience. The message: while we can all admit that life is unfair, S&P Capital IQ makes the tools to drastically slant the playing field — in your favor.
"Unfair"
Design/Animation: WE ARE ROYALE