Scott Stripling - BURGER KING

BURGER KING // REAL MEALS // #FEELYOURWAY

When I was a kid, I used to call the Happy Meal the "melancholy meal." The Happy Meal always felt presumptuous,
probably before I even knew what that word meant.

Fast forward to now, and social media has made us believe everyone is always living their best life, a constant highlight reel.
We wanted to dispel that myth and start a much-needed conversation around mental health, launching entirely on social platforms, starting with Twitter. So we partnered with Mental Health America to create a collection of Real Meals that invited people to #FeelYourWay. And no, happy isn't one of them.

*While there's a small army to thank for this, here's the core crew from MullenLowe/Winston-Salem: Scott Stripling (concept, GCD/lead writer), Jen Macfarlane (ACD/lead art director) , Tara Nelson (Senior Copywriter) and the kick-ass/tireless Mike Molinaro (Head of Design). And, of course, the beloved Enrique Camacho (GCD/MullenLowe/Boston).

#FEELYOURWAY was created to destigmatize conversations around mental health. Anxiety disorders are the most common form of mental illness in the United States, affecting over 40 million adults. And 332 million people worldwide live with depression. For the campaign launch, we created a short film which reimagines the classic Burger King jingle “Have It Your Way,” only this time, abandoning the shiny and happy, opting for the more real and vulnerable.