CORONA SUNBREW // LAUNCH
Gen Z craves flavorful and innovative drink experiences, often mixing their own flavors into cocktails to satisfy their taste for something new. Corona decided they could top that. So, they filled a beer with an orchard.
AGENCY: Aisle Rocket
CD/AD: Joel Arzu
press kit mailed to influencers
static out of home
social
wild postings
times square // out of home
AWARDS
2025 Shorty Awards — Silver in integrated campaign + Specialty Merchandise
2025 Addy Awards/Chicago — Silver in Specialty Merchandise