CSX | THE INTERMODALS
“An Inter-what?” was pretty much the jumping off point for The Intermodals — a sitcom-inspired, fully integrated social campaign for the freight rail company, CSX. Sixteen videos in total “edutained” with banter between talking trains and trucks (among other characters) offering shareable content for CSX social channels, while explaining the concept of intermodal transportation. 8 bits of awesome also appeared in the online ModalMania game — the old skool gift that keeps on giving.
the website: theintermodals.com
theintermodals.com case study