EQUALITY CALIFORNIA INSTITUTE (EQCA) | LET CALIFORNIA RING
Looking to open the hearts and minds of Californians across the state, we created a campaign called Let California Ring for the Equality California Institute (EQCA). The campaign and its namesake became the rallying cry for a state-wide public education campaign about the freedom to marry. The campaign started with a :60 television spot, “Garden Wedding,” and was supported by LetCaliforniaRing.org, a site geared towards working to identify at least 500,000 new same-sex marriage supporters by the end of the year.
 "Garden Wedding" 
  Director: HAPPY
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