F I R E
About the only thing more disturbing than gun violence is the fact that it has become our new normal. There is no single, magic solution to ending gun violence. There is no silver bullet. So, we partnered with the One Club — an organization that exists solely to support the global creative community —to create a million movements. We did this by starting an agency called Fire. The agency has one client: ending gun violence. Backed by a creative council of industry moguls, Fire aims to help young people bring provocative ideas to life using all of the resources imaginable. Fire is an agency of all of us. Fire is just getting started.
This video was shared with a roomful of 20-somethings at the One Club briefing in NYC. The goal was to demonstrate the irrefutable power of simple.
AGENCY: MullenLowe
AD: Emily Watson
AD: Emily Watson
To kickstart the FIRE initiative, we partnered with Change the Ref, a non-profit founded by Manny Oliver, whose son was killed during the shooting in Parkland, Florida. This was the first piece produced and distributed through the organization.
