RED KAP // TRUCKER TAB
The country was in full lockdown mode, toilet paper was more sought after than bars of gold, and truckers were single-handedly keeping the country moving. As one would expect, the social world just wanted to #thankatrucker. But, to RedKap — makers of workwear for our essential workers and beyond — that didn't feel like quite enough. So, we buttermik-pancaked them instead. Partnering with Cracker Barrel, we fired up the griddles and invited truckers to swing by any of their 600+ locations to have a free meal, fueled by fans of truckers from sea to shining sea. And within days, full hearts delivered on full stomachs.
Agency: FARMUSE
AD: Jordan Rich
AD: Jordan Rich
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Trucker-lovin' citizens added to the tab and watched the plate magically fill with mouthwatering country cooking deliciousness. Over the course of the open tab, we raised over $50,000. That's a lot of eggs. And pancakes. And bacon. And general greasy goodness.
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Hungry drivers simply just had to enter their info and were sent their goods faster than you say, "I'll have the Grandma's Sampler, please."
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