T-Mobile wanted to tout the benefits of unlimited minutes with MyFaves and how this would appeal to all of their customers. Including a substantial portion of single parents out there in the real world. We created a two-spot campaign featuring a single dad entering the dating scene while dealing with his pre-teen girls. The simple stories told revolved around Dad’s ability to share his wireless unlimited minutes with his family.
"Oversharing"
Director: Perlorian Brothers
"Hard Questions"
Director: Perlorian Brothers
"Family Allowances"
DIRECTOR: Fred Goss