TEAM I HATE CANCER // HATE FOR GOOD 

Team I Hate Cancer didn’t have to convince us that cancer sucks. Like anyone on the planet, we were totally on board with that. What they did remind us was that they’re a cancer-hating wrecking crew, hellbent on raising money and awareness for cancer-fighting causes. And while we haven't pedaled the insanely great number of miles they continue to do day in and day out, we did help them articulate their delightful hate for good. 
Agency: VGCA
CD/AD: Rob McKinnie
Brand video 
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